F45 Training Cinco: short-form content that made the studio feel alive online
“The floor is electric at 6 a.m. None of that ever made it to the feed.”
The studio floor had energy that sold memberships in person, but the feed did not show it. We captured real sessions and cut them into branded short-form content.
A packed F45 floor sells itself in person: the team workouts, the 6 a.m. energy, and the crowd that shows up for each other. Online, though, the studio looked like every other gym: a logo and a class schedule.
The exact thing that closed memberships in person was missing online. Someone scrolling never felt the room. Between promotions, the feed went quiet. So the studio kept reintroducing itself instead of staying top of mind.
We captured the floor in real sessions and cut the footage into short, on-brand clips. The cadence gave people a reason to watch without waiting for the next promo.
The feed finally feels like the floor. Branded short-form keeps the studio visible between campaigns. It lets a scroller feel the room before they ever walk in for a first class.
- Studio-floor energy captured
- Branded short-form content system
- Visibility between promotions
- A social feed that feels like the room
A note on the charts
The trend lines above show the shape and direction of what this engagement moved, not a labeled metric. Where a client shares analytics with us, the curve is calibrated from their real numbers from site analytics and, for search-visibility trends, Google Search Console. Where the work predates the data, it is directional. They are deliberately unlabeled because we do not publish exact figures tied to a client's private account, so the story stays true and the numbers stay theirs. Direction, yes. Account numbers, no.
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