MIRE Petroleum: B2B channel reporting that turned publishing into decisions
“We post the videos. We have no idea if any of it works.”
MIRE had deep energy expertise and a publishing channel, but no clear signal. We turned channel analytics into a monthly report the team could act on.
MIRE Petroleum knew their subject cold: deep, technical energy consulting most people never see. They were publishing real expertise to YouTube, but had no clean way to read the views.
A niche channel with real authority and zero measurement. Nobody could say which videos pulled the right viewers, or how long they stayed.
We pulled the channel analytics into one clear report on a set schedule: what people watched, who watched it, and how long they stayed. The numbers became sentences the team could use.
They can finally see which topics land. Now they plan the next videos around evidence instead of a hunch.
- B2B channel analytics in plain English
- Monthly reporting instead of guesswork
- Content topics chosen from evidence
A note on the charts
The trend lines above show the shape and direction of what this engagement moved, not a labeled metric. Where a client shares analytics with us, the curve is calibrated from their real numbers from site analytics and, for search-visibility trends, Google Search Console. Where the work predates the data, it is directional. They are deliberately unlabeled because we do not publish exact figures tied to a client's private account, so the story stays true and the numbers stay theirs. Direction, yes. Account numbers, no.
More of the work.
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